Selling Your Home?

We Have Mutual Objectives In Marketing Your Home
1.To sell at the highest possible price the market will allow.
2.To sell in the shortest time frame possible.
3.To reduce inconvenience of showings from an extended selling time.
4.To ensure your property does not get stale on the market, leading to a lower sales price.
5.To keep your stress level in selling to a minimum by maintaining open communication lines between us at all times and in all circumstances.

Why A Property Sells
1.Location – Does the lot back up to a busy street, commercial building, apartments, power lines, or unrestricted property? Is the lot configuration appealing to buyers? Is the location of the neighborhood close to schools, shopping, medical facilities, and convenient for work commutes?
2.Price – You set the price, not your Realtor, and it must be competitive to other properties offered for sale and according to supply and demand fluctuations.
3.Condition – You determine the condition your home will be in for selling and buyers are looking for homes they don’t have to work on immediately or update unless they can buy it at a heavily discounted price.
4.Marketing – The one area your Realtor controls and a very important one to make sure your home gets the maximum exposure to the buying public.

Market Factors That Influence Your Home Sale
1.Local and National Economic Conditions: Employment trends, recessions, growth trends, inflation, and cost of living.
2.Supply and Demand Fluctuations: Too many homes on the market or too few homes to meet demand.
3.The cost to build a comparable new home.
4.The cost of needed updating to your home to compete with newer homes.
5.Increasing mortgage rates.
6.Stricter mortgage qualifying guidelines.

Properly Pricing Your Home
1.The seller sets the asking price but ultimately buyers set the market value by what they are willing to pay for homes.
2.Real estate almost always sells quicker and for the best price when it is priced properly in the beginning.
3.The longer a home stays on the market the lower a buyer’s offer will be.
4.The biggest mistake most sellers make is to over price their homes initially and then wait almost ninety days before reducing the price.
5.Our job is to supply you with well researched information on sales and trends so that you have the proper information to make an informed decision on pricing your home.

Things That Buyers Will Not Consider In Their Offer To Purchase
1.Your need for a certain amount of money from the sale.
2.What you paid for the home.
3.The amount of money you have invested in the home.
4.The costs of improvements you may have made that have no value to another person.
5.Your personal attachment to the home.
6.Whether or not you will be offended by the buyer’s offer.

Common Obstacles To Proper Pricing
1.Agents who do not know the market in your area or intentionally give you a high pricing recommendation for fear you will list with another agent.
2.Neighbors or friends who “puff” the sales price of the home they just sold.
3.Failing to accept the market trends data that may suggest the market has softened, or prices have declined below what you paid for the home, or data that may suggest you paid too much for the home.
4.Need for a certain amount of down payment to purchase the next home.
5.Placing value on amenities that another buyer will not feel are important to them.
6.Fear of under pricing the home and leaving some money on the table.

Maximum Marketing Exposure
1.Your home must be listed on Multiple Listing Service to gain the attention of over 90% of prospective buyers. Information on MLS must be complete, accurate, presented in a positive manner, and quality pictures are a must to attract buyer’s attention.
2.Your home must be exposed to as many real estate web sites as possible with either quality virtual tours or slide shows.
3.A real estate sign with color flyers in an info box are important in attracting buyers who want to live in your neighborhood.
4.Color brochures in the home with quality pictures are a must for buyers to be able to remember the details of your home.
5.Your home needs to be on a lock box and made available for prospective buyers to see on their schedule, not yours.
6.Your home needs to be promoted to other productive agents who sell in your area.
7.Your home needs an Open House held if it is located in a neighborhood of high demand or is in a high price range.
8.Your home needs to be advertised in real estate magazines distributed throughout your area.
9.Approximately 80% to 85% of all homes sold are sold by a company other than the listing real estate company so cooperating with all Realtors to make showings easy is vitally important.

Selecting An Agent To List Your Home
1.Foremost is the agent’s level of knowledge and experience. Don’t pick an agent who you might like as a friend; pick one who will do the best job in selling your home.
2.Rely on the agent’s past record of selling homes quickly and for full market values.
3.Find out how many listings the agent is servicing to determine if they have the necessary time to promote your home. Find out if the agent has any support staff or teammate to maintain service levels.
4.Ask the agent to supply a report on their prior year’s listing production and how many expired, unsold listings, they had. That report should show what percentage of the asking price the listings sold for and how many days they were on the market before selling.
5.Ask the agent to supply you a marketing plan showing exactly what they will do to market your home.
6.Ask the agent to give you a performance guarantee so that you can opt out of the listing contract if dissatisfied with the agent’s efforts.
7.Ask the agent to do a thorough visual inspection of your property before giving you an opinion of value. Ask for recommendations on how to prepare the home properly for sale and what are wise make ready expenditures and what will not return your investment or shorten your selling time.
8.Ask the agent to provide you with at least three references, including the title company that closes a lot of their transactions. Call the references and title company to verify if the agent is a good negotiator, communicates well, takes care of details, and manages transactions well.

A Word on Real Estate Commissions
1.Don’t list your home with an agent because they will take a lower commission.
2.If you want a quality agent who has a solid record of selling homes they have no reason to discount their commission on one stand alone transaction.
3.Quality agents provide quality services and they spend a lot more in business expenses to provide the quality service.
4.Quality agents get better prices for their sellers in a shorter time frame, therefore offsetting a portion of the commission.
5.Select an agent who will offer you concessions on the commission charged when you work with the same agent in selling your home and purchasing a replacement home.

   • Market Trends Newsletter
   .....................................
   • HAR School Finder
   .....................................
   • Harris County Appraisal Dist.
   .....................................
   • Mont. County Appraisal Dist.
   .....................................
   • Client Testimonials

 

   ................................

   • Accurate Info.
   • Negotiation Skills
   • Listing Exposure
   • No Sales Hype
   • History of Results

   .........................

   • Resale Homes

   • New Homes

   • Foreclosures

.................................................................................................................

Find a Home | Our Experience | Contact Us
 
Market Trends Newsletter | Schools | Real Estate Taxes | Testimonials

Request Market Analysis | Selling Your Home? | Buying a Home? | Are You an Investor?

Dowdyteam.com Copyright © 2008. All rights reserved.